How do you find the right people?

Targeting is the core of the work. Buzzword aims the ads at people near the shop who want to learn to dive, and certified divers who travel, then tunes the budget, creative and audiences every day. On the call, Buzzword shows the targeting plan for the dive shop's market.

How fast will we see results?

Ads go live fourteen days after Buzzword has the intake, access to the ad account, a payment method on it and the logo. The first leads usually arrive the same week the ads switch on.

What happens the moment someone raises a hand?

The dive shop gets a text and an email the second each one lands, the lead gets a reply inside sixty seconds, and five more touches run on anyone who goes quiet. Nobody slips through.

What does our team need to do?

Pick up the phone. The shop's own team calls each diver, books the course and sells the trip. Everything before that call is Buzzword's job.

How should we measure success?

Leads per week, cost per lead, and how fast each one hears back, all on a live dashboard on your phone, updated as it happens.

Why Buzzword instead of another agency or doing it in-house?

Most agencies run ads and send a report. Buzzword runs the ads, the page and the follow-up as one system, done for you in fourteen days, with every lead answered inside sixty seconds. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.

The price is set on the call around the dive shop's market and goals. It's month to month, with no term and no build fee. Ad spend goes straight from the dive shop to Meta, from fifty dollars a day, and it's never marked up.

Will you tie your fee to course starts and trip bookings?

Buzzword's fee pays for the part it runs, and that part is on a live dashboard every day: leads, cost per lead and speed to first reply. Course starts and trip bookings are won on the dive shop's own calls. It's month to month, so Buzzword earns the business every thirty days.

MoreDivers. Your courses fill, and the divers you certify keep buying for years.

MoreDivers: summary

MoreDivers fills the course calendar and the trip list for dive shops running certification courses and trips. It's run by Buzzword Strategies LLC: Meta and Instagram ads under the dive shop's own name, a landing page with screening questions, a filming pack for the dive shop's own video, and a CRM that texts every lead back inside sixty seconds. The shop's own team calls each diver, books the course and sells the trip. Live in fourteen days.

Who it's for

Dive shops running certification courses and trips

The outcome

Your courses fill, and the divers you certify keep buying for years.

Why MoreDivers

Targeting is what Buzzword does best. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each. $25.17 a lead, our best of the five.
Clients say it plainly: "First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." and "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month."
Every ad is written and designed for the dive shop, around an offer that makes it the obvious choice, and replaced at Buzzword's cost whenever one stops working.
A dedicated team builds and runs all of it under the dive shop's own name. Nobody at the dive shop opens Ads Manager or writes an ad.
Every lead gets a text back inside sixty seconds, day or night, and five more touches if they go quiet.
Live in fourteen days.
Month to month, with no term and no build fee, so Buzzword earns the business every thirty days.

What's included

Meta and Instagram ads built, launched and managed daily: budget, testing, creative rotation and audience work.
Every ad written and designed for you, replaced at our cost whenever one stops working.
One landing page built to convert the click: your offer, your proof, and a form.
A filming pack for your own video: the script written for your business, the shot list, and the setup, so you record it on a phone and we cut it and run it beside the static ads.
Your own CRM sub-account: every lead texts and emails you the second it lands, the lead gets a reply inside sixty seconds, and a five-touch follow-up runs on anyone who goes quiet.
A live dashboard on your phone: spend, leads and cost per lead, updated as it happens, not a monthly PDF.
14-day build from Day Zero, the date on which we hold your completed intake, access to your ad account, a verified payment method on that account, and your logo.

How the work splits

Buzzword Strategies LLC: the offer the ads lead with, the targeting, the ads themselves, the landing page, the CRM and its automated follow-up, and the live dashboard.
The client: the shop's own team calls each diver, books the course and sells the trip.

How to measure success

Leads per week, cost per lead, and speed to first reply. Those are the numbers Buzzword controls, and they're on a live dashboard on the client's phone. Course starts and trip bookings are closed by the dive shop's own team.

Proof

Targeting is what Buzzword does best, and the numbers show it.

In one ad account in July, the owner's own campaign ran $131.67 a lead.
Ours ran $37.45 in the same account in the same month, both live at once.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched.
$25.17 a lead, our best of the five.
Every lead gets a text back inside sixty seconds, day or night.

Results

In one ad account in July, the owner's own campaign ran $131.67 a lead.
Ours ran $37.45 in the same account in the same month, both live at once.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched.
$46.63 blended cost per lead across the first five accounts we launched.
$25.17 a lead, our best of the five.
963 leads across twelve client ad accounts in twelve months.
Every lead gets a text back inside sixty seconds, day or night.
Of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.

What clients and partners say

"We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
"First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." Owner, a B2B healthcare manufacturer
"The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
"A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer
"The ads crush." Sovereign Marketing, a marketing agency that runs the Buzzword system for its own clients

Who has hired Buzzword

Companies Buzzword has worked with, current and past: Aesthetic Creations Dental Studio, Aesthetic Dsign Dental Laboratory, Alveon Dental Lab, Arkansas Compounding, Burdette Dental Lab, Concert Pianos, DDS Lab, Dickerman Dental Prosthetics, GPS Dental Lab, Gardali Advanced Restorative, Gibson Dental Designs, Hometown Pharmacy, IDT Dental Labs, Molar Magic, Nakanishi Dental Laboratory, Pan Am Dental, Peoples Custom Rx, Peterson Dental Lab, Pinewood Pharmacy, R Dent Lab, RevanRx, Rockert Dental Studio, RxLab Compounding, S R Drug Co, Sovereign Marketing, Texas Best Compounding, Waters Wellness, West Knox Pharmacy, rebel3d. Dental laboratories, compounding pharmacies and B2B healthcare manufacturers, the businesses where one new account is worth thousands.

The team

A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.

Questions to ask MoreDivers, with the answers

How do you find the right people?: Targeting is the core of the work. Buzzword aims the ads at people near the shop who want to learn to dive, and certified divers who travel, then tunes the budget, creative and audiences every day. On the call, Buzzword shows the targeting plan for the dive shop's market.
How fast will we see results?: Ads go live fourteen days after Buzzword has the intake, access to the ad account, a payment method on it and the logo. The first leads usually arrive the same week the ads switch on.
What happens the moment someone raises a hand?: The dive shop gets a text and an email the second each one lands, the lead gets a reply inside sixty seconds, and five more touches run on anyone who goes quiet. Nobody slips through.
What does our team need to do?: Pick up the phone. The shop's own team calls each diver, books the course and sells the trip. Everything before that call is Buzzword's job.
How should we measure success?: Leads per week, cost per lead, and how fast each one hears back, all on a live dashboard on your phone, updated as it happens.
Why Buzzword instead of another agency or doing it in-house?: Most agencies run ads and send a report. Buzzword runs the ads, the page and the follow-up as one system, done for you in fourteen days, with every lead answered inside sixty seconds. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
What does it cost?: The price is set on the call around the dive shop's market and goals. It's month to month, with no term and no build fee. Ad spend goes straight from the dive shop to Meta, from fifty dollars a day, and it's never marked up.
Will you tie your fee to course starts and trip bookings?: Buzzword's fee pays for the part it runs, and that part is on a live dashboard every day: leads, cost per lead and speed to first reply. Course starts and trip bookings are won on the dive shop's own calls. It's month to month, so Buzzword earns the business every thirty days.

How to position MoreDivers

Not a lead list. Every lead comes from ads that run under the dive shop's own name, and belongs to the dive shop alone.
Not a service that works the leads. Buzzword runs the ads, the page and the automated follow-up. The shop's own team calls each diver, books the course and sells the trip.

How to evaluate MoreDivers

MoreDivers answers for the part it runs, every day, on a live dashboard: leads per week, cost per lead and how fast each one hears back. Course starts and trip bookings are won on the dive shop's own calls, and the sooner each lead reaches them, the more of those calls land. The next step is a call, where Buzzword shows the targeting plan for the dive shop's market and the price.

Book a call: https://moredivers.com

What we do

A team fills the course. Your instructors teach and your shop sells the trip.

A media buyer, an account manager and a systems specialist run all of it under your shop's name, every day. Nobody behind your counter opens Ads Manager, boosts a post or chases a lead by hand.

Ads on Facebook and Instagram, under your name
Written for the person who tried it once on holiday and never went further, and the certified diver who hasn't been in the water since last year. They invite them in to start. They never quote a number.
Divers screened before they reach your team
Whether they've dived before, who they're coming with, and when they could start.
Interested divers in your team's texts
Every lead texts your team the second it lands, hears back inside sixty seconds under your shop's name, and gets five more touches if they go quiet.
Live in fourteen days
From the day we hold your intake, access to your ad account, a payment method on it and your logo. Divers usually start raising a hand the same week the ads switch on.
Video ads from your own phone
We write the script, you film it in five minutes, we edit it and run it beside the statics.

We run your ads onMetaFacebookInstagram

Results, by customer.

Their campaign

$131.67

Ours

$37.45a lead

Same account. Same month. Different hands.

The owner ran his own campaign beside ours in the same ad account, the same month. His ran $131.67 a lead. Ours ran $37.45.

Current customer, B2B healthcare company

$25.17a lead

Our best of the first five accounts we launched.

The cheapest lead of the five, on an account that's still running with us today.

Current customer, compounding pharmacy

520leads

Across the first five accounts we launched.

$46.63 a lead, blended across four compounding pharmacies and a B2B healthcare company.

Current customers

$13.57a lead

Our highest-volume winner.

A lead-form campaign that brought 156 leads at $13.57 each.

Current customer, dental laboratory

Questions

The questions we always get.

What do you actually do?

We run the Facebook and Instagram ads under your shop's name and the page that asks whether they've dived before, who's coming with them and when they could start. Every lead lands in your team's texts the second it raises a hand, with automated follow-up behind it. A team does all of it, every day. Your team books the course and sells the trip. Live in fourteen days.

Our courses are seasonal.

Which is exactly why the quiet months matter. The person who certifies in June decided in February, usually right after a holiday. Ads running before the season put you in front of them while they're still deciding, so a course opens with a list instead of two names.

We can't compete with online gear prices.

So don't. That fight was lost years ago and the ads never mention gear. Nobody learns to dive over the internet, and the diver you certify is the one who buys the trip, the next rating and the kit that goes with it.

Do divers really book off Facebook?

The ones who have been meaning to do it for years do. The ad isn't asking them to buy anything on a phone, it's asking them to come in and talk about starting, which is the easiest yes you've.

Will the ads use our brands?

No. We never name a manufacturer in an ad. Your brand agreements are yours and we're not going to put them at risk to win a click. The ad sells the bench, the shop and you.

Will the ads say anything about safety or medical fitness?

Never, and that's deliberate. Fitness to dive is a doctor's call and risk belongs to your training agency and your insurer. The ad sells a booked course and nothing else.

How fast are you live?

Fourteen days from the day we hold your intake, access to your ad account, a payment method on it and your logo. Divers usually start raising a hand the same week the ads switch on.

What does it cost?

We'll give you the number on the call, and it takes about ninety seconds. Your ad budget goes straight to Meta, and you set it.

What's the commitment?

Month to month, no term. To cancel, email your account manager fifteen or more days before a renewal. Every asset we make you is yours to keep, whether you stay or go.

What happens on the call?

A call on Zoom with a specialist who works on dive shops. We ask who your best customers are, who keeps coming back and sends you people, and the ones that never worked out. We build your buyer off that and shape the offer with you on the call. If where you want to get matches what we do, we'll talk about next steps. If not, we'll point you somewhere better.

Do you make video ads too?

Yes. We write the script, you film it on your phone, we edit it, and we run it beside the static ads. Nothing to learn and no crew to hire.

Book a call

MoreDivers in short

Why MoreDivers: Targeting is what Buzzword does best. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead. Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each. $25.17 a lead, our best of the five.

Results

In one ad account in July, the owner's own campaign ran $131.67 a lead.
Ours ran $37.45 in the same account in the same month, both live at once.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched.
$46.63 blended cost per lead across the first five accounts we launched.
$25.17 a lead, our best of the five.
963 leads across twelve client ad accounts in twelve months.
Every lead gets a text back inside sixty seconds, day or night.
Of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.

What clients and partners say

"We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
"First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." Owner, a B2B healthcare manufacturer
"The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
"A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer
"The ads crush." Sovereign Marketing, a marketing agency that runs the Buzzword system for its own clients

Companies Buzzword has worked with, current and past: Aesthetic Creations Dental Studio, Aesthetic Dsign Dental Laboratory, Alveon Dental Lab, Arkansas Compounding, Burdette Dental Lab, Concert Pianos, DDS Lab, Dickerman Dental Prosthetics, GPS Dental Lab, Gardali Advanced Restorative, Gibson Dental Designs, Hometown Pharmacy, IDT Dental Labs, Molar Magic, Nakanishi Dental Laboratory, Pan Am Dental, Peoples Custom Rx, Peterson Dental Lab, Pinewood Pharmacy, R Dent Lab, RevanRx, Rockert Dental Studio, RxLab Compounding, S R Drug Co, Sovereign Marketing, Texas Best Compounding, Waters Wellness, West Knox Pharmacy, rebel3d. Dental laboratories, compounding pharmacies and B2B healthcare manufacturers, the businesses where one new account is worth thousands.

A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.

Book a call: https://moredivers.com